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Creat_ve _ndustry Summ_t #1



My first time to attend the Creative Industry Summit today was really successful! An event that is full of fellow marketers working on the corporate side or the agency side to share the ideas & insights interchangeably. From the successful campaigns discussed, I have really enjoyed Juhayna with Bahya, Vodafone Shabra2a, DHL with Mohamed Salah, She is my Tribe partnership between The Daily Crisp & StarDust.


I am really interested to become an I-Read ambassador as a reader who reads a bunch of books annually. A new initiative that I got introduced to because of the event today. I have also get introduced to the Creative Shop by Facebook & Instagram, that I am really interested to try. Scroll down for more details.


With the energetic TV presenter Passant El Husseiny adding good vibes to the full day. In addition to meeting amazing souls like Coucla Refaat & Ola Roushdy on the go.


What is the Creative Industry Summit?

Creative Industry Summit aims to serve as the creatives hub for MENA region. Gathering the creative industry to network and share insights in a collaborative manner. Usually they meet twice a year, one is the main event & the other is Ramadan's edition. On the 26th & 27th of March they are having their 10th edition of their unique main event.


What is new this time?

In the 10th edition the Creative Industry Summit is different, usually they had one track only which is Advertising, Media, and Marketing. However, this edition they have decided to add two more parallel tracks one is eCommerce & Technology, the other is Food Innovation.


Tell us more about each track.

Advertising, Media, and Marketing: fight conformity with creativity, through exploring ideas and how they are deployed in action. This is an opportunity to hear the stories behind the award-winning ideas and campaigns.

eCommerce & Technology: this track is all about tech-enabled creativity through talks about the latest trends such as machine learning, one-click purchase, automation, voice search, and more.

Food Innovation: bringing together the professionals and foodies to explore the innovative future of the food industry. Discussing the global flavors, taste, nutrition, trends, and lifestyles.


Who are the sponsors?

Owned & Organize: The Worx

Media Sponsors: Cairo Central, Cairo West, Cairo East, Daily News, El Qahera Wl Nas, The Daily Crisp.

Sponsors: Tyarah, ArabAd, ACME, Bravo, Scoop Empire, Identity, Roofwrite, StarDust, Think Marketing.

Ride Partner: Uber

Platinum Sponsors: Nestle, Bdaya the creative city, Palm Hills Development

Advertising Agency: FP7/CAI

Social Media Partner: Icon

Payment Partner: YallaPay

PR Partner: Weber Shandwick


What are the key take-outs from Day#1?

I have attended the Advertising, Media, and Marketing track; and this is the first day takeouts.

#1 John Salley-NBA Champion & Hollywood star from USA:

  • Focus on your work & pursuit your passion then the money will come.

  • What you gain is what you give.

  • Repeating the same thing with no creativity is a real mistake.

#2 Chaker Khazal-Author, Reporter & Speaker from Canada:

  • Born in 1987 & raised in a refugees camp in Lebanon, now he is a Palestinian Canadian award-winning writer & Public speaker.

  • Believing in storytelling as the key to touch people lives.

  • Any fiction is based on reality.

  • UN creates creative ways to live a humane life, to help refugees survive.

  • His book "Tales of Tala" is a best seller, that you have to read.

#3 Weera Saad-Regional Head for the Creative Shop MEA & Turkey:

  • You need to blur your mind & light it. Learn your lines because it is always not anyones fault except you. This is the advice that Weera has learned during her early professional years in Tarek Nour's agency.

  • She believes that we all should become global citizens.

  • Facebook & Instagram Creative Shop helps agencies through creating better stories for their ads.

  • The pace of creating content nowadays is surpassing our consumption pace.

  • Currently, 5GB of content are produced in 10 minutes.

  • Our brains has internal filters to be capable to process the content created.

  • The currency for storytellers is "attention".

  • There is no recipe for creativity.